by Howard SchumanComprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don't know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.
|Title||Questions and Answers in Attitude Surveys|
|eBook format||Paperback, (torrent)|
|Publisher||Sage Publications, Inc|
|File size||6.6 Mb|
|Book rating||4 (2 votes)