04.03.2017
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Guerrilla Advertising 2 [PDF]

by Gavin Lucas
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
[PDF] Guerrilla Advertising 2 download

Book info

Title
eBook formatPaperback, (torrent)En
Author
PublisherLaurence King Publishing
File size4 Mb
Release date 07.09.2011
ISBN9781856697477
Pages count192
Book rating4.41 (7 votes)
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1 comment

1. Persia Emily | 04.03.2017 17:33

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Thank you! Great book!

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