13.12.2016
e-Books
1 Comment

Qualitative Methods for Marketplace Research [PDF]

by Shay Sayre
All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.
[PDF] Qualitative Methods for Marketplace Research download

Book info

Title
eBook formatPaperback, (torrent)En
Author
PublisherSage Publications, Inc
File size2.4 Mb
Release date 01.03.2001
ISBN9780761922704
Pages count272
Book rating4 (1 votes)
 rate rate rate rate rate

Other Formats

1 comment

1. Persia Emily | 13.12.2016 17:33

avatar avatar_frame

Thank you! Great book!

Post your comments


©2009-2016 Rel books. All rights reserved.